Nightingale Advantage Program Design & Collateral Management
Original Identity (Nightingale Benefits) created by: Jason Rapert
Objective
Take assets from the previously created brand and produce marketing materials per client/agent submissions.
Challenges
Certain materials had information that was required to be included. Pieces were often content-rich, which made it challenging to parse and effectively communicate the desired message to the audience.
About the Client
Nightingale Advantage Program was launched as a direct result of a medical emergency that landed one of our loan officers, Tim Brannon, in the hospital and into emergency surgery in January of 2017. As he was being rolled into the operating room, Tim made a deal with himself — if he came out of this on the other side, he would do something to give back to those who give the most.
Tasks
Produce a variety of marketing materials based on client/agent requests. Materials produced included social media graphics, digital & print presentation decks, digital & print ads, flyers, brochures, business cards, outdoor marketing (banners, bus benches, etc.), simple motion graphics, and graphics for video.
Social Media Examples
Facebook
Instagram
Simple Swiper
ADDITIONAL CONTENT COMING SOON!